Today we’re going to talk about the the Reverse Funnel System and how to use Marketing Funnels to to Maximize your Online Efforts. This is a strategy that, if used and mastered correctly, can change the dynamics of your business “virtually” overnight.
The Marketing Sales Funnel, or the Reverse Funnel System, is probably one of the most genius concepts that ever came down the super highway in the world of Internet Marketing.
Here’s what George D. Harris, President and CEO of Harris Marketing Group, Inc. has to say about it:
“The Reverse Funnel System combines Network Marketing with the power of Internet Marketing. We no longer have to cold call prospects, chase dead-end leads, spend themselves broke on advertising campaigns or even hound people about building true financial freedom for themselves. This system weeds everybody out and leaves users with highly motivated, truly qualified leads.”
It’s based on the principle that consumers would enter your marketing funnel through several on and offline strategies and go through a “system” to become happy customers. Some of these strategies include the following:
- Trade shows
- Webinar Seminars
- Live Speaking Engagements
- Direct Mail
- Referrals** (Well talk more about this one in a minute)
To explain the concept one step further you can think about it this way. If you are marketing a product, say a nutritional product just to use an example, and you talk to 100 people about your product, you will perhaps get 10 people that will be interested in talking to you about using or marketing your nutritional product.
However, if those same 100 prospects see a capture page of you talking about how you brought in 30 people last month into your primary business because you have discovered the “Secret” to attracting prospects on the Internet, well, let us say that you will have many more people climbing the ladder to the diving board where they can flip, free fall or cannon ball into your funnel.
Your funnel will then become a sort of “pool party” of a wide variety of prospects that are going to see what you have to offer.
In the original model, the prospect would enter the large end of the funnel and go through a process that looked something like this:
- Marketing Campaigns
- Referral or Advocate (*Well talk more about this in a minute)
- Happy Customer (This happy customer becomes a part of your autoresponder system and you continue to market to them to increase your profits).
- Repeat the process over again and again
The reverse funnel system is based on the principal that your prospect will fall through your marketing funnel dropping out the other end as a customer who knows you, likes you, and trusts you. This will happen because the whole time they’re in your funnel they will enjoy what you have to offer.
However, if there’s one thing you can be sure of when you’re marketing on the Internet is that the only consistency is the inevitability of change. Every day there are new systems in place and new outlets and possibilities.
The rising popularity of social media and social networking has created the necessity to take the marketing funnel one level deeper and create a category for your advocates. (This is what I was referring to when I said I would speak more about this step in a minute).